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CCA's team of interactive experts knows how to deliver specific, measured business results. Using the tools that are right for each individual client, we leverage blogs, social networks, search engine optimization, pay per click advertising, and company websites as part of a strategic initiative that drives sales and increases brand awareness in the changing media landscape.
Our interactive campaigns will:
• Increase your online prominence
• Improve your position on search engines
• Drive qualified leads to your business
• Integrate with your offline marketing tactics
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Internet Strategy
Strategy begins with a vision. Your vision provides clarity, inspiration, and direction, so that we can identify the challenges, discover the opportunities and set priorities. The Internet strategy we create together will align all of our efforts with your business goals and objectives.
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Information Architecture
Information Architecture ensures that while a user is at a site, they can find what they are looking for, know where they are and can easily navigate around. A highly functional site means it has been successfully designed for the user's needs, goals and expectations and not just created as a mirror of your internal structure, assumptions, or preferences for how users should behave.
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User Experience Design
User experience design draws inspiration from your vision, purpose from your strategy and direction from your information architecture to create a rich user experience. Whether a new site or a redesign, a memorable and imaginative user experience delivers intuitive navigational pathways to achieve positive results. The benefits of great user experience design include: increased customer acquisition, retention and satisfaction, improved brand perception, and stronger business metrics.
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Social Media
Our Internet strategy will address the possibility of utilizing Web 2.0 enabled technology to build an online community around your brand. With social media, we will generate two-way conversations between you and your prospects and facilitate peer-to-peer discussions between your users. "Transactions" within social media initiatives are not measured by numbers of purchases or leads. Instead, we will be nurturing an increase in user contributions, collaboration and conversation.
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Internet Marketing
Successful Internet marketing results from an integrated program that creates multiple consistent customer touchpoints, including pay per click, search engine optimization, online lead generation campaigns, and landing page optimization. We will identify opportunities to effectively use the unique capabilities of the Internet to reach your target audience, maximize ROI and support your Internet strategy.
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View our interactive portfolio |
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