Information Architecture

Information Architecture is the structural design of information environments and the organization and labeling your web site, intranet, or online community to support usability and findability. It ensures that the user can find what they are looking for, knows where they are and can easily find their way back. A highly functional site means that we have successfully designed for the user's needs, goals and expectations and not just created a mirror of your internal structure, assumptions, or preferences for how users should behave.

Content Inventory Evaluation Target Audience Profiling Navigation and Sitemap Prioritization Content Structure & Hierarchy Organization User Goals and Behavior Identification Usability Wire Frames Development Functionality & Workflow Design

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